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The Star News Group<\/strong> publishes two weekly newspapers, The Coast Sta<\/i>r and The Ocean Star<\/i>, with a combined paid circulation of approximately 18,000, as well as the bi-weekly, ad-supported Night & Day<\/i> entertainment guide. These publications serve the greater Monmouth and Ocean County, NJ area.<\/p>\n I\u2019ve been working with these folks since the mid-1990s, which makes it virtually impossible to document the full extent of the work I\u2019ve performed for them. So I\u2019ll focus on just the recent highlights here:<\/p>\n \u2014Created three iterations of their NJPA award-winning Web site<\/a>, with a fourth in the works. The site offers unique features like a fully-interactive classified ad placement form<\/a>, extensive customer service options, Newspapers.com<\/a> integration for access to archives of The Coast Star<\/i> dating back to the 1890s, and sidebar elements that rotate through every print ad from the most recent issue to keep their advertisers happy.<\/p>\n \u2014Coordinated the replacement of legacy circulation, single-copy sales, billing and ad tracking systems with custom-built FileMaker<\/a> databases and cloud-based SAAS options<\/a> optimized for weekly publications (as opposed to daily). This greatly increases efficiency while saving thousands in annual software and support costs.<\/p>\n \u2014Transitioned editorial department from a QuarkXPress-based workflow, which required entire staff to learn and use Quark, to a GSuite\/InDesign system that leverages Google Docs\/Google Sheets for content creation, while reserving InDesign specifically for layout and production tasks. This enables real-time collaboration between writers and editors, makes onboarding new reporters dead simple, and has allowed the company to replace many pricey Mac desktops with <$200 Chromebooks.<\/p>\n \u2014Replaced conventional file servers with NAS (network attached storage) devices, greatly simplifying setup and maintenance and providing unique options for \u201chot backup\u201d of the primary server, the creation of a searchable browser-based photo archive and retrieval system, on-the-fly expansion of storage capacity with zero downtime, and an Apple Time Machine\u2122 destination for centralized backup of local desktops.<\/p>\n \u2014Leveraged the website\u2019s RSS news feed to build an Alexa flash briefing skill<\/a> for Monmouth & Ocean County, NJ headlines, and integrated this feed with the Apple News app<\/a>. This creates multiple options for local readers for accessing the latest news via smartphones or the Amazon Echo & Echo Dot, and puts Star News Group on an equal footing with statewide and national daily news outlets on those devices.<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer Section” module_id=”contact-stuff” _builder_version=”3.26.4″ background_color=”#669999″ custom_padding=”0px||0px|||” global_module=”46740″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Footer Area” _builder_version=”4.16″ width=”100%” module_alignment=”center” custom_padding=”14px||11px|||” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/altimac.com\/wp-content\/uploads\/2019\/07\/AltiM@c-wht-anim-300.gif” align=”center” _builder_version=”4.16″ custom_margin=”0px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text ul_type=”none” admin_label=”Title” _builder_version=”4.16″ text_font=”Poppins|600|||||||” text_text_color=”#ffffff” text_font_size=”18px” text_line_height=”1.8em” ul_font=”Poppins||||||||” ul_text_align=”center” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_text_align=”center” header_2_font_size=”24px” header_2_line_height=”1.4em” text_orientation=”center” background_layout=”dark” custom_margin=”||15px|” custom_padding=”|||” animation_style=”fade” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_text_align=”center” global_colors_info=”{}”]<\/p>\n 706 LaReine Ave. #302 \u2022 Bradley Beach, NJ 07720